Tip: Base your section headings on questions and goals Which brings us to a one million dollar question: Meaning, if a piece of info doesn’t make your prospects like and trust you more, or if you make claims you can’t back up, it doesn’t belong on your About Us page (or even your website).
…by telling them ONLY the things that will make them see you as a likable expert,. reassure your prospects that you’re the right choice. show them every award and badge you have. present them with your CV or tell them your company’s story in every detail. tell them about your mission, values, philosophy or passions. My guess is because of the misconception you have regarding the purpose of your About Us page. So why is it different when you try to explain the same things online? You’d talk using clear and natural language, and you may even brag about your latest success. Offer them a natural option to move further down your sales funnel.įunny story: If this was a real life conversation you had telling someone about your company, none of this would happen. Mistake #5: No call to actionĭon’t leave your prospects hanging. But they won’t believe you if all they have is your own words. You’re trying to convince your prospects how great you are. Testimonials (better, case studies) belong on the About Us page like on every other sales page. Not including the images of yourself and/or your team is a lost opportunity to make your prospects like and trust you more. Mistake #3: No photos of real peopleĪnd by “real” I mean “the ones who belong to your company”. Unlike the usual Bingo, if you find more than 3 phrases that you use on your About Us page, you have a problem. Want to know if the wrong kind of jargon has infested your About Us page?Ĭheck out the image below. The wrong kind of jargon: Words and phrases that you think sound “smart” but carry zero value for your prospects (and, if we’re honest, even for you if you come back to read this copy of yours a week after). Use it to show your prospects you know and understand their field. The right kind of jargon: Industry terms your prospects understand and use to describe their current situation, problems and desired outcomes. 
Not to mention the “betterment of our world” #facepalm Mistake #2: The wrong kind of jargon
They only care what you can do for them and whether you’ll do a good job. If on your About Us page, you say “we/ours” more often than you say “you/yours”, you lose your prospects’ attention.
Most of the About Us pages on business websites can put a prospect to sleep faster than a sleeping pill - a phenomenon that boils down to just a handful avoidable mistakes. …aka “5 most common About Us page mistakes” 3 About Us page examples for small business websites.3 steps to uncover the most effective words to describe your business.What to write on your About Us page (and in what order).
ABOUT US WEBSITE EXAMPLES HOW TO
5 most common About Us page mistakes (and how to avoid them).Why are most of the About Us pages on business websites boring as hell? How can you write a killer About Us page for your business?
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